WINEKEEPER, its Dealers, and licensees share the responsibility of protecting the WINEKEEPER trademarks and logos and using them correctly. This document provides guidelines on using the WINEKEEPER trademarks and logos ("WINEKEEPER Trademarks") properly and you must comply with all of the following guidelines when using the WINEKEEPER Trademarks.
Placement & Treatment
o The WINEKEEPER name and logo should only appear in a horizontal position;
o There should never be a space in the WINEKEEPER trademark;
o The WINEKEEPER logo may never be used to represent the word "WINEKEEPER" in text, whether it appears in a headline, product-name logotype, or body copy;
o This WINEKEEPER logo may only be used to represent the WINEKEEPER brand products sold by WINEKEEPER;
o The trademark designation ® must appear in the upper right of the WINEKEEPER name and the WINEKEEPER logo;
o You may use only the version(s) of the WINEKEEPER logo (and, if applicable, other artwork) supplied or approved by WINEKEEPER;
Color Specification
There are only three accepted color treatments of the WINEKEEPER logo:
o For all printed uses of the WINEKEEPER logo other than in one-color applications, you must utilize the black and gold version made available to you by WINEKEEPER.
o For all uses of the WINEKEEPER logo in online environments, you must utilize the gold and black version made available to you by WINEKEEPER.
o In one-color applications, the logo is to be used in all black. In one-color applications on a dark background, the logo should be presented in white.
Minimum Size
In printed materials, the logo should be no smaller than 1.125 inches wide when printed above 133 line and 1.375 inches wide when printed below 133 line. In online applications the logo should be no smaller than 90 pixels wide and the provided aspect ratio maintained.
Combining The Logo With Other Graphics
The WINEKEEPER logo should never appear in combination with any other symbol or icon (except the TM or ® symbol), nor should it be contained within a box, circle, or other shape.
Proximity To Other Elements
To properly place the logo, a minimum clearance between the logo and other elements (such as text, logos, marks or any other items) must be maintained as follows:
o The height of the "W" in the WINEKEEPER logo indicates the measurement of minimum clearance between the logo and other elements on the top and the bottom of the logo.
o The width of 1-1/2 of the "W" in the WINEKEEPER logo indicates the measurement of the minimum clearance between the logo and all other elements on the sides of the logo.
Other Guidelines
The logo may only be used to identify the WINEKEEPER brand products sold by WINEKEEPER;
o The logo may not be used in a manner that would disparage WINEKEEPER or its products or services;
o The logo should never appear larger and/or more prominent than your trade name, service name, or trademark on any materials produced or distributed by you. This will prevent other third parties from believing your company is in fact WINEKEEPER or that your company is more closely affiliated than simply being a Dealer;
o If you are an authorized WINEKEEPER Dealer then your advertising materials, web site, and any other advertising materials should indicate that you are an "Authorized Dealer of WINEKEEPER."
o The logo should be accompanied by the following footnote somewhere in the advertisement (but not hidden): "The WINEKEEPER logo is a trademark of WINEKEEPER."
o You must use the logo as provided by WINEKEEPER and you shall not change the color or design of the logo. Electronic art is provided by WINEKEEPER for reproduction purposes only.
o WINEKEEPER reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law involving the WINEKEEPER logo.
Additional Guidelines for Online Usage of the WINEKEEPER Trademarks
When using the WINEKEEPER Trademarks in any Web site or other online environment, you must follow the following guidelines in addition to the guidelines set forth above. Consistent and correct use helps maintain a strong brand identity and makes it clear that your company partners with, is a Dealer, or is an affiliate of WINEKEEPER.
No Alteration Allowed
The WINEKEEPER logo must not be animated or altered in any way, except as otherwise agreed by WINEKEEPER. You shall not change the logo's color (see above for color requirements) or font, take the logo apart, change its proportion, combine it with any other words or graphics, or otherwise alter it from the version supplied by WINEKEEPER.
Minimum Size
The minimum size of the WINEKEEPER logo is 90 by {30*} pixels. The logo may be displayed at a larger size, but all elements of the logo must be increased in size proportionally.
Required Link
The WINEKEEPER logo should always have an active link to the following URL: http://www.WINEKEEPER.com or to another URL designated by WINEKEEPER.
Web Placement
The WINEKEEPER logo must be placed by itself on a prominent location on your Web site with preferred placement being on your home page above the fold. Proper clear space must be maintained between the logo and all other elements as provided above, and the WINEKEEPER logo must be displayed in a subordinate manner to your trademarks, product or service names and company name. That is, your trademarks, product or service names and company name must be the more prominent mark on your Web page(s). This is important to avoid any implication that your products or services are produced, endorsed, sponsored by or otherwise affiliated with WINEKEEPER.
Positive Presentation
Your Website must display the WINEKEEPER logo in a positive manner. The logo may not be used to depict WINEKEEPER in any negative way or in any way that could reflect adversely on WINEKEEPER or its products. No use may be made of the WINEKEEPER Trademarks when you are not an authorized Dealer or if you sell products which are competitive with WINEKEEPER’s products. Any Authorized Dealer who uses the marks as a comparison to its own products as a means to sell its own products instead of the WINEKEEPER brand products without written permission of WINEKEEPER will be terminated as Dealer.
Credit Line
Any Web site bearing the WINEKEEPER logo must credit ownership of the WINEKEEPER logo to WINEKEEPER. The following credit line should be used: "The WINEKEEPER logo is a trademark of WINEKEEPER."
WINEKEEPER Trademark License Agreement
Without limiting the terms of any agreement between you and WINEKEEPER in which you are granted a license to use the WINEKEEPER logo:
1. You will not use the WINEKEEPER logo on any Web site that WINEKEEPER, in its sole judgment, deems to (i) be in poor taste, (ii) be unlawful, (iii) have the purpose, object or intent to encourage unlawful activity by others, (iv) encourage the sale of products which are directly competitive with WINEKEEPER brand products, or (v) depict WINEKEEPER in a negative manner.
2. The WINEKEEPER logo and WINEKEEPER name are trademarks of WINEKEEPER. You have no rights with respect to the WINEKEEPER logo or other WINEKEEPER trademarks except as described in any agreement between you and WINEKEEPER in which you are granted a license to use the WINEKEEPER logo or such marks.
3. WINEKEEPER may visit and inspect your Web sites at any time to verify your compliance with the terms of these Usage Guidelines and any agreement between you and WINEKEEPER in which you are granted a license to use the WINEKEEPER logo.
Revisions and Compliance
WINEKEEPER reserves the right in its sole discretion to modify these guidelines at any time. WINEKEEPER reserves the right to take action against any use that does not conform to these guidelines.